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原文发表于美国时间2020-5-18


Facebook公司在周五晚间宣布已经完成对流行图片交流文件平台Giphy的收购。


发生了什么事情


据首先报道该消息的Axios称,Facebook耗资4亿美元收购了Giphy这家动态图片的数据库与搜索引擎。


Facebook表示Giphy将加入其子公司Instagram的麾下。

Facebook公司在一份声明中表示:“Giphy使得(用户)日常对话更加有趣,我们计划将其动态图库进一步整合到Instagram和我们的其他应用程序中,以便人们找到能表达他们意图的动态图。”

Facebook的数据,Giphy的一半流量来自于Facebook以及其子公司,仅仅来源于Instagram的流量就占了25%。

Giphy与其他平台的接入面临不确定性


Facebook的总部位于加州Menlo Park,该公司表示将进一步投入Giphy的“技术、内容与API合作伙伴的关系”,但目前尚不清楚这一短视频数据库平台是否会继续保持与其他社交网络的接入。


推特、TikTok(抖音美国版)、苹果公司的iMessage,Slack等均通过API接入Giphy的服务,据Verge的报道,这些公司可能会在Facebook的收购后重新考虑与Giphy平台的合作。

Verge指出,苹果公司和推特公司在用户隐私立场方面与Facebook有着明显的差异,(在Facebook的收购后)与Giphy平台的接入看起来可能会带来一些压力。

价格走势


Facebook股价周五收盘上涨近2%至每股210.88美元,盘后交易基本保持不变。周一收盘上涨1.10%至每股213.19美元。





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这篇文章已被翻译成中文原英文作者Benzinga。如英文版本和中文版本之间有任何不一致,以英文版本为准。该文章中的分析仅为提供信息,不是也不应该被视为推销或招揽购买任何证券。文章中讨论的一般市场活动、行业或领域趋势、或其它基于广泛的经济或政治条件的内容,不应被解释为研究结果或投资建议。讨论中提及包括的特定证券、商品、货币、或其它产品均不构成IB推荐购买,出售或持有此类投资的建议。本材料不是也不意图针对个别客户的特定财务条件、投资目标或要求。在根据本材料采取行动之前,您应该考虑是否适合您的具体情况,并在必要时寻求专业建议。



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